“Japanese lifestyle brand MUJI opens a flagship store on Newbury Street”
Shoppers in the know turn to Newbury Street to find exactly what they are looking for, from the basic to the exotic. Now they can find almost everything in one location – MUJI’s new flagship store, located on the corner of Newbury Street and Massachusetts Avenue.
Muji, which translates as “no-brand quality goods”, is known for succinct and simple style. The store offers elegant and functional items ranging from organic cotton clothing and skincare lines, to pens, home accessories, and furniture. MUJIs aesthetic blends well with Boston’s diverse population. The products are artistic and stylish, adding a sophisticated element to practical household goods.
The shopping experience at MUJI has been described as soothing, offering a streamlined space that facilitates ease and accessibility. The store is equally appealing to those who are looking for inspiration as those who seek a particular item. Naoto Fukasawa, a renowned Japanese designer and creative lead for MUJI, says “MUJI is not just a retailer. It’s more of a sharing of philosophy or concept with people.”
Replete with an embroidery station to customize clothing or textiles and an “aroma bar” to create signature scents for diffusers, MUJI Boston is just a short walk from One Dalton, bringing peace, tranquility and quality products to seekers of refined retail experiences.